Ford to test social media marketing
Dr. Elling Hamso,
April 10, 2009 12:02 PM
Social media marketing is in its infancy, but major corporations are exploring its potential. Ford have just announced its plans to hand over the branding and marketing of the new Fiesta to 100 young people who scored high on ‘social vibrancy’. They will each be given a new Fiesta to drive for 6 months and documenting their experiences through YouTube videos, blogs and other social media channels. Read the full story on http://tinyurl.com/fordsocialmediamarketing
Elling
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Dr. E. Hamso
Managing Partner
European Event ROI Institute
E-mail: Elling.Hamso@eventroi.org
Telephone: +47 90 12 24 18
Website: www.eventroi.org
Blog: www.elling.no/blog
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