Kommentare
The Meeting Unprofessionals
Kari Kesler, 29.05.09 13:48Well, I've never known Dr. Hamso to shy away from a debate . . . well written. I will add that the importance of demonstrated value through an SMMP is critical - this allows for a trickle down effect that should support the value of each event.
Unfortunately, in most corporations today, the distance between the executives and the meeting planners is vast - both physically and in terms of priorities. Unless provided with compelling data, senior leaders will continue to see meetings and events as an expense rather than an investment. In order to do this well, we must have complete transparency in all things related to the event - process, funding, assessments, objectives, etc. This transparency may prove challenging for the planner who feels threatened by the inquiry or simply doesn't have all the information.
NBTA, via the SMMC program, is working diligently to bridge gaps in the industry and bring a keen focus to the cumulative value of all events to a company's business objectives by educating those who wish to take on this challenge.
I look forward to our launch of the certification and to continued maturation of this exciting and important industry.
Kari Kesler
Strategic Meetings Management Visionary
The Meeting Unprofessionals
Dr. Elling Hamso, 29.05.09 12:02I'll be at the RAI on June 3rd, if they will let me in....
The Meeting Unprofessionals
Ruud Janssen, 29.05.09 11:31When the rubber hits the road, the meeting professionals are the service minded deliverers of succes. In the business process I must agree that common business practice of procedure, checkpoints and Key Performance Indicators are not in place as they should be in most meetings management departments.
Online collaboration can resolve the quest for due process and quality assurance including acountablility and building in checkpoints along the way. In a dynamic multi-supplier and stakeholder situation like a meeting or conference I wonder how people dare to work without it really?
TIME FOR HEROES:
On June 3 , 2009 MPI Netherlands will take the stand on Strategic Meetings Management with Marketing Communications heavyweights at MarCom 2009 in the Amsterdam RAI. I challenge thos intruiged by the Meetings Unprofessional that feel adressed to join the dialogue and learn about due process. For details see: www.mpiweb.nl or http://www.adformatie.nl/marcom/
Thank you Dr. Elling Hamso for pointing these links out, I shall read and aggregate knowledge and provide feedback while on this journey.
Ruud Janssen
Marketing Entrpreneur
©TNOC
www.newobjectivecollective.com
Green meeting, ROI, Virtueller Kongress, alles Super!?
Michel Maugé, 28.04.09 23:12Liebe Frau Hoffmann,
Es macht mich traurig wenn ich gerade lese, dass der EVVC dem Deutschen Tourismus Verband beigetreten ist. Wir zementieren damit die falsche Botschaft dass Kongress mit Tourismus gleichzusetzen ist. Genau das darf es nicht sein!
Kongresse und Tagungen sind ein wichtiger Teil unseres Bildungswesens. Und genau hier bin ich wieder bei meinem Statement. Wir müssen die Bildungsaufgabe in den Mittelpunkt unseres Tuns stellen, nur dann werden wir in Zukunft von der Politik aber auch von unseren Kunden gleich ob Wissenschaft oder Corporates ernst genommen.
Warum fahren wir mit unseren Bildungspartnern, Trainern, Unternehmensberatern keine gemeinsame Kampagne und rufen den Bund, die Länder und die Industrie, die von Kurzarbeit betroffen ist, nicht auf, jene Mitarbeiter die einfach nach Hause geschickt werden in dieser Zeit fit zu machen für die Zukunft. Der Bund und die Arbeitsagentur geben für Kurzarbeit Millionen von Euro aus, mit einem Teil ließe sich hier Fortbildung mitfinanzieren. Für unsere Branche wäre dies eine hervorragende Förderung. Nur wenn wir von Tourismus träumen, wie wollen wir mit o.a. Vorschlägen ernst genommen werden.
Ihr
Michel Mauge
The Meeting Unprofessionals
Kerstin Hoffmann, 03.06.09 12:43Meeting Unprofessionals – that’s tough, but the truth?
* Care of the company’s money:
Since your workshop on Return on Investment (ROI) I keep asking CIM readers and cimunity members: Why do you organise this conference, event or incentive? The answers are pretty similar: education, marketing, motivation…. I am insisting: What are your MESUARBALE objectives? If you cannot define them, how can you measure them and prove the impact of your meeting? How can you invest in something that may not pay off? And if you spend money: How do you do it?
* Applying good procurement practices:
Most of the corporation have travel guidelines. But does anybody have and apply EVENT GUIDELINES? If so: we are more then happy to report about it! Gerhard Bleile, President of Veranstaltungsplaner.de has opened a group to discuss this issue (unfortunately in German).
Meeting Professionals should not wait until procurement and travel management will define event guidelines for them!!!
Today is June 3, MPI Netherlands is taking the stand on Strategic Meetings Management with Marketing Communications heavyweights at MarCom 2009 in Amsterdam. Dear Ruud, please share with us your experience at the RAI. (P.S. www.mpiweb.nl and http://www.adformatie.nl/marcom are in Dutch ;-)). Kerstin Hoffmann, cim